I'm an avid off-roader of 20 years and only want the highest quality recovery gear, which I can still afford. I researched every brand of strap on the internet as of 2016 to replace my aging straps. This was the only brand I felt good ordering due to just about all manufacturing moving to China, where quality control issues run amok and material often use go unregulated.
I'm glad I did. These straps appear very well made and have that feel of quality as well. They are actually tested and have real-world ratings, unlike ALL of the popular brands. They are also the ONLY straps I could find that are USA made anymore.
And beware of those other brands named to sound like some "good ol' boy" American company; they are likely not. (See: Smittybuilt, Keeper, Rugged Ridge... all CHINESE MADE)