The Most Important Part of US Cargo Control Isn't a Product
How trade show season helps us help you better
Although the weather in many places doesn't tell us so, trade show season is upon us. If you haven't already, many of you will soon find yourself at an industry trade show, safety meeting, or annual meeting in the coming months. And because USCC serves the trucking & transportation, rigging & lifting, and moving industries, many members of our team have been on the road, in booths, and at industry events across the country.
No matter what industry you're a part of, trade shows are a way to discover businesses and resources in your industry and learn about the products or services they offer. It's a chance to compare similar resources apples-to-apples and decide which provides the best value for your individual needs. And while part of this is likely product selection, price, freight time, and other logistical calculations don't make the mistake of overlooking the most important and valuable aspect of trade shows and of good business—the people.
It's About the People
In an age where just about every business has a website address, list of social media accounts, and handful of other digital tools to communicate and serve their customers with, it's easy to get sucked into the screen and miss the big picture.
Don't get me wrong, websites that make online ordering easy are a great thing. In general, technology gives us all a way to get information quickly, weight our options, and get jobs done more efficiently. Just don't allow it to make
At the end of the day, the most important part of our business, and your business, is people. It's about making people's lives safer, easier, and more productive. We give people the tools to start their own business, continually grow one that's been around for decades, or simply get a job done right.
Whether it's hauling the White House Christmas tree across the country so thousands can enjoy its beauty or delivering fuel to a gas pump so people can drive to work. Constructing a high-rise apartment building so hundreds of people have a home, or building a suspended footbridge so a few people can escape to nature. Moving a family of six across the country for new opportunity, or moving your neighbor's couch down some stairs to enjoy just for the big game. Your job, no matter what it entails on the surface, is about helping people.
Our job is about making it safe and easy for you to help. Because, when we do that, everyone benefits.
What's important to you?
Trade shows allow us to catch up face-to-face with the people we regularly talk to over the phone or through email. They allow us to meet customers old and new, shake their hand, look them in their eyes, and listen to their individual wants and needs. Some have questions on shipping rates, some love our custom products, and others want us to explain differences between similar products. No computer could understand those individual needs as clearly as a human conversation can.
It's easy to overlook real human connection in this digital age, but its importance will never change no matter what industry you're in.
It's why our founder, Tim, started and sticks by his promise of getting you "What you want, when you need it." We understand the importance of building relationships with the people who keep these important industries moving forward. Every business and every person is unique. Without taking the time to truly understand your unique situation, we would be selling ourselves short.
It's more than just doing business, it's helping people be more and achieve more. It's working with you individually to ensure your needs are met and your business can be successful. If we do that, you're able to pass the same level of dedication on to your customers and the people you help every day by doing your job well.
Tradeshows in March
Throughout March, our USCC team will be busy meeting people like you to better understand what they want and when they need it. We hope to see you and learn from you at one of these upcoming events.
